Frieda Manana is a rising force in the world of sustainable farming and agribusiness innovation. As the founder of Frieda’s Agri-Venture, she has carved out a niche in the agriculture sector through her dedication to organic practices, food security, and community empowerment.

Based in Limpopo, Frieda’s venture focuses on the production of organic vegetables and traditional crops, using eco-conscious methods that protect the environment while maximising yields. Her farm is not just a business—it is a platform for education, mentorship, and upliftment. Frieda regularly hosts workshops and skills development sessions, particularly targeting women and young people in rural communities. Her goal is to inspire others to pursue farming not only as a livelihood but as a path to independence and economic growth.

Frieda’s achievements have attracted national recognition. She was selected as a finalist in the SAB Foundation’s Tholoana Enterprise Programme, where her work was praised for its impact and innovation. She has also been featured in various agriculture networks and events for her entrepreneurial spirit and leadership.

Her commitment to ethical farming and community development continues to inspire a new wave of agripreneurs. Frieda believes that through sustainable agriculture, South Africa can tackle food insecurity, reduce unemployment, and build resilient rural economies.

With a vision rooted in growth—both in the soil and in society—Frieda Manana is cultivating a legacy of empowerment, innovation, and environmental stewardship.

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Public voting closes on 31 May 2025

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