Jorgina Heugh is the founder of Adore Her By G, a beauty and empowerment brand redefining success in the South African beauty industry. Based in Atlantis, Western Cape, Jorgina launched her business in 2021 after the devastating loss of her mother and the economic challenges of the COVID-19 pandemic. From her roots as a single mother and waitress, she built a premium, accessible lash and nail brand with purpose and heart.
Adore Her By G has become a national success story — known for its high-quality strip lashes, press-on nails, beauty kits, and community-driven empowerment events like Sip & Glam. Jorgina’s business not only enhances beauty but equips women with skills, confidence, and opportunity through training workshops and mentorship programs.
Her vision extends far beyond commerce. With an exporter’s license secured, she plans to go international, launch a beauty academy, and establish her own lash manufacturing company, creating jobs for local women. She actively supports small business owners by sourcing locally and promoting collaboration among women-led ventures.
Recognised as a GoodHope FM Warrior Women finalist, NYDA ambassador, and Hollywood Foundation grant recipient, Jorgina is proof that grit, vision, and generosity can turn adversity into legacy.
Through Adore Her By G, she is not just building a beauty brand — she’s creating a movement of upliftment, excellence, and feminine power.
