Karabo Molebatsi is the founder of Scented by Karabo, a proudly South African luxury fragrance brand crafting eco-conscious products that enhance wellness and home comfort. Launched in 2021, the company produces handcrafted soy wax candles, reed diffusers, linen and room mists, and car diffusers — all using non-toxic, biodegradable ingredients and recyclable packaging.
Driven by a mission to deliver tranquillity and a sense of “homeness,” Karabo infuses her products with essential oils known for their stress-relieving and respiratory health benefits, including eucalyptus, tea tree, and peppermint. Her business is currently stocked at Edenvinne stores in Menlyn Mall and Randburg Square, with plans to scale nationally.
Karabo’s impact and innovation have earned her:
• Funding from the Hollywood Foundation’s Bambelela Business Awards and Old Mutual’s SME Go Program
• Certification through the ALX Ventures and Cherie Blair Foundation business programs
• Business incubation at The Innovation Hub and selection for the Jika Communications Green Seeds Program
• Nominations for Founder of the Year and Manufacturer of the Year at the She Global Awards and FOYA Global Evolve Awards
Scented by Karabo is also a proud Proudly SA member, with a firm commitment to sustainability, local sourcing, and community empowerment.
Karabo Molebatsi is proving that elegance and eco-consciousness can go hand in hand — building a brand that not only smells good, but does good too.
