Protecting South Africa’s Entertainment Industry: A Call to Action Against even more taxes on alcoholic beverages

The National Treasury has released a discussion document proposing changes to the taxation of alcoholic beverages in South Africa. While the intent is to address public health concerns, these proposed tax adjustments could inadvertently harm the entertainment and media (E&M) industry—a sector that significantly contributes to our economy and cultural identity. 

  • Closed: 14 February 2025
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We urge citizens to engage with this proposal to prevent overregulation that may stifle economic growth and creative expression.

This campaign closed on 14 February 2025

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Key Concerns with the Proposal:

  1. Economic Impact on the E&M Industry: South Africa’s E&M industry is a substantial economic driver, with revenues projected to exceed R230 billion in the coming years. Increased taxation on alcoholic beverages could lead to higher prices for consumers, potentially reducing patronage at venues like cinemas, theaters, and live music events where such beverages are sold. This decline could negatively affect revenue streams and employment within the industry.

  2. Risk of Overregulation: While regulating alcohol consumption is important for public health, excessive taxation may lead to unintended consequences, such as the growth of illicit trade in alcoholic beverages. This not only undermines regulatory efforts but also poses additional health risks to consumers.

  3. Cultural and Social Implications: The E&M industry plays a vital role in reflecting and shaping South Africa’s cultural identity. Financial strains resulting from decreased patronage could limit the industry’s ability to produce diverse and meaningful content, thereby impacting cultural expression and social cohesion.

What we're advocating for

  1. Balanced Policy Approach: We call for a taxation framework that addresses public health concerns without imposing undue burdens on the E&M industry. This includes considering the economic and cultural contributions of the sector in policy decisions.

  2. Stakeholder Engagement: We urge the government to engage with industry stakeholders, including farmers, venue owners, artists, and consumers, to understand the potential impacts of the proposed tax changes and to collaboratively develop solutions that are equitable and effective.

  3. Promotion of Responsible Consumption: Instead of relying solely on taxation, we advocate for comprehensive strategies to promote responsible alcohol consumption, such as public education campaigns and support for moderation initiatives.

How you can help

    1. Stay Informed: Read the National Treasury’s discussion document to understand the proposed changes and their potential implications.

    2. Submit Your Comments: Share your perspectives and concerns by submitting written comments before 14 February 2025.

    3. Engage in Public Discourse: Discuss this issue within your community and on social media to raise awareness and encourage collective action.

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